What's the Difference Between Target Demographics and Target Psychographics?

Building a psychographic narrative and creating content that speaks to that specific worldview is the key to effective content.

business, marketingFlourish CollaborativeJanuary 2, 2019target demographic, content, business Comment

Is your business a hormonal teenage boy or a grown ass woman?

Flourish CollaborativeJune 29, 2016branding, realtalk, business, target demographic, marketing, social mediaComment

Becoming a Dream Client Magnet

There are only two factors in finding your next dreamy client: be yourself and know where to look. Tired of getting inquiries from not-so-ideal customers? Tired of not getting any inquiries at all? This game plan helps solve both problems (true story)