Branding is nothing more than being crystal clear on the kind of experience you want your customer to have, and positioning yourself in a way that promises that experience.
We’ve helped over 100 brands get clear on who they are, who they serve, and why they matter. Now, it’s your turn.
Uplevel Your Business with The Brand Bloom E-Course
In just 5 weeks, you’ll finally be able to say what you do and why it matters - with confidence and strategy.
This course is now closed! Be the first to know when we offer it again.
Class Details
Who It’s For
Creative entrepreneurs and new businesses.
Invest the time in creating a solid brand foundation.
Businesses that recently pivoted or expanded.
Market your business without added confusion or doubt.
Brands that skipped the initial “heavy lifting”.
Establish brand messaging that aligns with your aesthetic.
How It Works
Over the course of five weeks, you’ll work through seven class modules with audio guides and PDF worksheets from Caty and Erica. Each week, class participants and instructors will meet for a 60-minute live video chat to check in and receive additional insight to help you get the most out of this course.
At the end, each participant will receive a 1-1 wrap up call with either Caty or Erica to discuss your results and help determine your next best steps!
What You’ll Learn
- How to clearly communicate what you do and the solutions you offer.
- What your business ethos is and how your business demonstrates it.
- Who your target customer is and how to find them.
- How to leverage a competitor and ways to position yourself for success.
- How to create a success forecast to help measure your business’ growth.
- How to develop a brand aesthetic and style guide to prepare you for complete identity design.
What You’ll Get
Concise Brand Messaging
Know the difference between the work that you do and why it’s worth believing in.
Dream Customer Demographic
A detailed narrative of your ideal customer and how to best target them.
Brand Style Guidelines
Begin to develop an aesthetic language for your business.
Actionable Plan for Success
Stay on track with your dreams and ambitions with an actionable success forecast.
Meet Your Instructors
Flourish Collaborative co-founders Caty Cote (left) and Erica Kelly (right) in their Savannah, GA studio.
Before we started Flourish, we were on a mission to sit down with as many small business owners (and dreamers!) as we could to hear their answer to the same question: What keeps you up at night?
”I don’t have enough customers!”
”People are confused by what I do.”
”My brand just doesn’t fit anymore.”
”I know I need to market myself, but where do I start?”
Although the answers varied, the solution came down to a simple branding process.
After honing this process on 100+ brands, we’re so excited to offer it virtually to help you sleep well knowing your brand is working for you, not against you.
“[Caty and Erica] take your thoughts and desires for your business and read between the lines, find the grit, and build an identity that’s better than you could have ever imagined on your own.
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